On Wednesday, the PR Crisis team took a field trip to see the ABI Public Relations Firm. This field trip allowed all of us to see what it is like to work in a firm that all of us want to pursue a career in.
Upon entering the firm, everyone was extremely nice and very welcoming. Bern, who was the manager at the firm, gave us an introduction as to what exactly they do and how B2B actually works within their company and their clients. Before entering and learning about the ABI firm, I had no idea what B2B even was. Bern was the first one to present and give us some background and how the company was started. Since being open for 30 years now, their company has evolved and now have five locations all over the world that deal with international clients.
I never realized that public relations deals with much more than just crisis communications and creating press releases. During the length of our trip, all of the employees met with us and gave us a brief presentation on what their job entails. Yulia, which was one of my favorite speakers of the day, shared her successful story behind helping Bosch with one of their items that they had recently produced. It was neat to see how involved the company actually is in different processes and how well they communicate with each other.
We were also able to meet with Richard, who previously used to be an editor and now writes press releases for ABI. He went through different techniques and strategies during his presentation that help him write the perfect press releases, and wanted to pass those onto us. Richard also gave us an assignment to see if we had learn anything from his presentation and teachings. The assignment was to write a press release based on the information they provided us with. Come to find out, this writing prompt was the same as they would give to anyone applying for a job.
ABI was a very interesting place and they understood that while we are younger, we do have a lot of potential to someday be in the same career. They provided everything that we needed through the whole day and enjoyed having us there. I hope some day, that I can be in a workplace environment like that and share my knowledge with others.